In January 2019, after multiple suspensions from Google Play, Scruff announced that it was banning profile photos featuring “sexually suggestive embraces” or members in their underwear or in swimming trunks. CEO Eric Silverberg said the decision will help the company “ensure that harassment, racism, and abuse doesn’t happen.” Īs of August 2018, Scruff does not require members to provide information about race or ethnicity. Company CEO Eric Silverberg said that the decision was based on concerns about “shady advertising,” as well as user safety and privacy, particularly in regions or countries where homophobia is still widespread. In 2018, Scruff stopped using third-party programmatic ads, such as banner ads, and moved to a revenue model based on subscriptions and direct advertising. In October, 2015, the company launched Scruff Version 5, which included new communities, relationship types, sex preferences, and safety practices. In 2013, the app added a community for HIV-positive users called "Poz." Scruff was the first app to include options for members of the military and transgender community. The company was founded in 2010 by Johnny Skandros and Eric Silverberg, now its CEO.
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